Point of Sale

With Point of Sale (POS) displays, you are able to draw the customer’s attention to your products and market to shoppers who are already in the store and ready to make their purchase. When done right, it provides a last-minute way for retailers to influence the details of that purchasing decision.

There are many forms of POS Display:

• Counter displays
• Floor displays
• Shelf talkers
• Lightboxes

Products on a Point of Sale Display

Although any products can appear on a point of sale display, convenience goods are the most effective products to put there. For example:

• Soft drinks
• Chocolate bars and candy
• Chewing gum
• Magazines and comics
• Lighters and tobacco
• Novelty products
• Souvenirs
• Bulk sold items

Point of sale displays provide a visual exposure to products and helps make consumers realize that they may need that particular product to solve a problem. Point of sale displays capture the consumer’s attention and create impulse purchases.